Mattel's Hollywood Bet Isn't Fixing Toy Store Struggles
August 9, 2026·4 days ago·via Movieguide
Mattel is betting big on Hollywood to save the day, but here's the thing - the toy aisle still isn't cooperating! The iconic toy company has been banking on blockbuster films and entertainment partnerships to boost sales, yet retail shelves tell a different story. Despite the star power and big-screen magic, traditional toy sales remain a challenge for the brand. Read more about this...